Eatertainment: “a combination of eating and entertainment, for example, a medieval banquet livened up by troubadours, dancers and acrobats.”
Sounds fun, doesn’t it? But what happens to our health when eatertainment takes on a Western spin so that fast food (high calories, low nutrient-density) becomes the source of the party and we just don’t want the party to end?
From the evolutionary advantage of storing fat to “conditioned hypereating” and corporate greed, Elizabeth Colbert’s article published in The New Yorker, “XXXL: Why are we so fat?“, is an amazingly brilliant article that examines the undeniable fact most of the world is becoming overfed and malnourished.
From The New Yorker:
A food scientist for Frito-Lay relates how the company is seeking to create “a lot of fun in your mouth” with products like Nacho Cheese Doritos, which meld “three different cheese notes” with lots of salt and oil. Another product-development expert talks about how she is trying to “unlock the code of craveability,” and a third about the effort to “cram as much hedonics as you can in one dish.”
Yikes! If the goal of processed food corporations is to concoct irresistible food combinations in the labratory, coupled with research on rats that prove animals’ brains react to sweet, fatty foods the same way that addicts’ respond to cocaine, it’s no wonder global obesity is on the rise!
One of the most interesting aspects of this article is the revelation of why supersizing has caught on in our society and who discovered it. It comes down to mindless eating where we’ve conditioned ourselves to rely on external cues (like portion sizes) rather than internal cues of satiation. As for the genius behind it? I want you to read the article but I’ll give you a hint: think of the last time you went to the theatre and ordered a `small’ popcorn and pop.
But eatertainment is a wonderful concept! Do you think it’s making us fat? And if you do, how can we preserve our health while enjoying the positive qualities of eatertainment? Please share your thoughts with us.